The Naturally Good Expo, Australia’s leading business event for natural, sustainable, and healthy products, took place on 3-4 June 2024 at ICC Sydney. This year, over twelve Fijian companies proudly participated, showcasing their unique products and marking a significant achievement for Fijian businesses. The success of this venture was made possible through the collaboration with Investment Fiji.

Our Fijian businesses presented various distinctive products, generating potential leads and valuable connections that promise to secure major deals. The participating brands included: Down to Earth Fiji, TaveNiu, Golden Ocean, Vinaka Agriculture, Juice Fiji, Farm Boy, Lami Kava, Loloma Fiji, Spice Queen Fiji, Green Gold Kava and Bula Premium Kava, Road Kings Farms, Continental Marketing.

The quality and creativity of the products on display were awe-inspiring, featuring an impressive range of offerings in beverages, food, agriculture, health, beauty, kava, and spices. The event fostered essential networking and collaboration, sparking growth and new opportunities for our Fijian businesses within the Australian market.

We were honoured by the presence of Fiji’s High Commissioner to Australia, H.E. Ajay Bhai Amrit, who added great significance to the event. Fiji’s Trade Commissioner to Australia and New Zealand, Daniel Stow, emphasised the importance of this platform for Fijian exporters to showcase their products to a targeted international audience. Investment Fiji Chief Executive Kamal Chetty noted that events like the Naturally Good Expo not only foster export growth but also translate into increased employment opportunities for Fiji.

Reflecting on last year’s success, Fijian businesses secured deals for agricultural commodities such as kava, yams, spices, and cosmetic products, underscoring the immense potential of this expo. The Naturally Good Expo, established as the Southern Hemisphere’s leading event for health and wellness retail professionals, continues to be a premier platform for natural and organic industry players.

With over 4,000 expected visitors, the Expo provides an excellent opportunity for businesses to raise brand awareness while connecting with the Australian market. A huge thank you to all participating companies for their dedication to excellence.

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